From Tourism to Trust: Citizen Life’s Charchit Shrestha Redefines Insurance in Central Nepal

Kathmandu – In just two years, Charchit Shrestha—a former photographer and businessman from Parbat—has become a rising figure in Nepal’s life insurance landscape, bringing a fresh wave of professionalism, empathy, and regional impact through Citizen Life Insurance.

Currently serving as the Agency Manager of Citizen Life’s Kushma branch, the 44-year-old from Devisthan, Falebas Municipality-6, has made a name for himself from Pokhara to Baglung and Beni by insuring hundreds of people and building strong connections with local communities. His journey into the insurance world began in 2080 BS, after stints in photography, clothing retail, and the travel business.

Shrestha attributes his swift rise to a combination of dedication, customer-centric service, and Citizen Life’s robust support system. “I joined this sector to do something meaningful at home,” he said, emphasizing his decision to stay in Nepal instead of seeking opportunities abroad. His efforts have already earned him the Diamond Club and Platinum Club honors, and he is on track to qualify for the prestigious MDRT (Million Dollar Round Table) in 2026.

The turning point, he says, came with the mentorship of Citizen Life’s Senior Agency Manager Omkar Poudel, Branch Manager Poonam Sharma, and Regional Manager Dipendra Sharma Lamsal. “While I had offers from other companies, I chose Citizen Life for its superior service plans, client support, and the respect it offers to agents,” Shrestha shared.

With his approachable nature, clear grasp of financial literacy, and persuasive skills, Shrestha has emerged as the top-performing agency manager in Gandaki Province. He often reaches remote villages on his own to educate people about life insurance, emphasizing its role not just in financial planning but in crisis recovery.

Beyond policies and premiums, Shrestha sees himself as more than just an agent. “We are not just selling a product—we’re building trust, offering comfort, and standing by our clients when they need us most,” he said. He credits his wife, Pramila Shrestha, for being his strongest supporter throughout his transformation.

As he continues to balance insurance with tourism and community service, Shrestha remains committed to expanding awareness about life insurance. “This profession not only secures families but also creates dignified employment in Nepal,” he said, urging the youth to see the insurance sector as a viable career path.

In a market often clouded by unhealthy competition, Shrestha’s story is proof that with purpose and passion, insurance can be more than a business—it can be a bridge between security and service.